The main objective of the course is to equip
the students with skills that will enable them to communicate clearly and
concisely in diverse business situations. The students will learn the
importance of planning and organizing effective written messages. The course
will emphasize on determining the objectives and on developing a logical
argument before presenting the message in an appropriate format. The course is
divided into two sections:
1. Written Communication
2. Oral
Communication
Written
Communication: Will cover
planning, structures, and stylistic issues. The students will learn to write
memos and letters; proposals; short and long reports; and procedure and policy
documents. Moreover, the students will learn to simplify complex information
through editing and revising for enhancing their ability to create powerful
documents to sell their ideas.
Oral
Communication: Section will
cover the planning and execution of effective presentations; group behavior,
planning and conducting effective meetings.
In many organizations, the
communication with the upper management is not feasible. In such a company,
your memos, reports, and other writings may be the only evidence. They only
have specimens of your well written work as either a specialist or a
communicator. Writing is an important responsibility of managers who have to
communicate a wide variety of messages to those working above and below them.
Consequently, employers look for writings when considering people for
advancement. In a study, 94 percent of the graduates from seven departments
that send students to technical writing classes reported that the ability to
"write well" is of "some" importance to them. Furthermore,
58 percent said that it is of great or critical importance to them. In a survey
of people listed in the "Engineers of distinction", 89 percent said
that the writing ability is considered when a person is considered for
advancement.
A survey of people listed in the
"Engineers of distinction", plotting the importance of writing skills
to people versus the number of people who responded. In addition to bringing
you recognition, writing well at work can bring you personal satisfaction. It
will enable you to make an important impact. To succeed, in any endeavor during
your professional career, you will need to influence people's opinions, actions
and decisions mostly through your writing skills.
Writing at work
differs from writing at school. To
write successfully at work, you will need to develop new writing skills and
even new ways of thinking about writing. That’s because writing at work place
differs in some very fundamental ways from writing done at school.
Purpose of
Writing As a student, you
communicate for educational purposes, for example, writing term papers or
taking a written exam etc. In contrast, as an employee, you will communicate
for instrumental purposes. Most of your communications will be designed to help
your employees achieve practical business objectives.
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